Visitors Don't Say 'Your Website Sucks...' They Shop Elsewhere: Build a website that builds your business

Your website designer probably knows nothing about marketing. So this book was created to take you through all the stages of website creation and the customer journey, as well as show you how to approach your online marketing to ensure you the biggest success online. This is not a technical manual or a designers recipe book; it is not choc full of techno-babble or complex ideas. This is a conversion optimisation guide to help ensure your thinking is completely focused on selling more and the steps needed to ensure you achieve that goal. It also shows you website page treatments / layouts that have proven successful, and give you some insight into why they work. Most of the advice is pure common sense on top of gathering a lot of inspiration from the greats who have proven that a the strategy of incremental improvements works.