Packed To The Rafters: Modern techniques of promoting your fringe or amateur theatre production.

Packed To The Rafters is the ultimate guide to modern PR techniques for amateur and fringe theatre groups. This book makes for essential reading for any PR committee tasked with doing PR for any show for the first time or even those who have done it before and need to brush up on the latest techniques. Having had experience in production and the media, Douglas Mayo guides any potential PR through the process of promoting a show including the press release, email marketing, branding, sponsorship, creative use of photography and social networking.