Global Marketing: Marketing 04.02 (Express Exec)
Book Details
Author(s)
Douglas Lamont
Publisher
Capstone
ISBN / ASIN
1841121916
ISBN-13
9781841121918
Availability
Usually ships in 1 to 2 months
Sales Rank
#11,369,373
Marketplace
United States 🇺🇸
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Description
Fast track route to mastering all aspects of global marketing
Covers all the key techniques for successful global marketing, from creating global brands to building an international culture, and from selecting international executives to delivering innovation globally
Examples and lessons from some of the world's most successful businesses, including McDonalds, Unilever and Nokia, and ideas from the smartest thinkers, including Philip Kotler and Michael Czinkota.
Includes a glossary of key concepts and a comprehensive resources guide
