E-Business: Enterprise 02.03 (Express Exec)
Book Details
Author(s)
Michael J. Cunningham
Publisher
Capstone
ISBN / ASIN
1841122122
ISBN-13
9781841122120
Availability
Usually ships in 24 hours
Sales Rank
#9,339,677
Marketplace
United States 🇺🇸
Ratings & Reviews
No reviews yet — be the first!
No reviews yet.
Description
Fast track route to understanding and mastering e-business tools and opportunities
Covers the key areas of e-business, from developing e-business strategies and learning how to complement existing business program to using e-business as a change management tool as well as a competitive weapon
Examples and lessons from some of the world's most successful businesses, including Staples, Travelocity, eBay and COVISINT, and ideas from the smartest thinkers, including Patricia Seybold, Thomas Koulopoulos, John Hagel III, Marc Singer, Thomas H. Davenport and John C. Beck
Includes a glossary of key concepts and a comprehensive resources guide
