Global Organizations: Organizations 07.02 (Express Exec)
Book Details
Author(s)
Richard Pettinger
Publisher
Capstone
ISBN / ASIN
1841122378
ISBN-13
9781841122373
Availability
Usually ships in 24 hours
Sales Rank
#8,893,261
Category
Paperback
Marketplace
United States 🇺🇸
Ratings & Reviews
No reviews yet — be the first!
No reviews yet.
Description
Fast track route to understanding the organizational, economic and managerial pressures and constraints in managing global activities
Covers the key areas of strategic, marketing and financial priorities and demands and the need for corporate social, cultural and operational awareness and responsibility
Examples and lessons from some of the world's most successful businesses, including ABB, Nissan and Mattel Inc, and ideas from the world's smartest thinkers, including Gary Hamel, Peter Drucker, Naomi Klein, Sumantra Ghoshal and Chris Bartlett
Includes a glossary of key concepts and a comprehensive resources guide
