Taking Ideas to Market: Innovation 01.08 (Express Exec)
Book Details
Author(s)Tim Jones, Simon Kirby, Anna Soisalo
PublisherCapstone
ISBN / ASIN1841123145
ISBN-139781841123141
AvailabilityUsually ships in 24 hours
Sales Rank8,545,700
MarketplaceUnited States 🇺🇸
Description
Fast track route to successfully taking new ideas to market
Covers the key areas of innovation, from generating new concepts and selecting the best opportunities to managing a new product launch and ensuring effective delivery
Examples and lessons from some of the world's most successful businesses, including ABB, eBay, 3M and Zara, and ideas from the smartest thinkers, including Edward de Bono, John Kao, Robert Cooper, Gary Hamel and Clayton Christiansen
Includes a comprehensive resources guide
