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Brands & Advertising: How advertising effectiveness influences brand equity

Name: Brands & Advertising: How advertising effectiveness influences brand equity
Author: Giep Franzen, Cees Kappert, Reint Jan Schuring, Cindy Goessens, Mary Hoogerbrugge, Marnix Vogel
ISBN: 9781841160429

AuthorGiep Franzen, Cees Kappert, Reint Jan Schuring, Cindy Goessens, Mary Hoogerbrugge, Marnix Vogel

PublisherNTC Publications

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Book Details

Author(s)Giep Franzen, Cees Kappert, Reint Jan Schuring, Cindy Goessens, Mary Hoogerbrugge, Marnix Vogel

PublisherNTC Publications

ISBN / ASIN1841160423

ISBN-139781841160429

Sales Rank3,593,812

MarketplaceUnited States 🇺🇸