Cookbook for Market Dominance and Shareholder Value: Standardising the Roles of Knowledge Workers

Fact: standardisation lower costs and guarantees service delivery. This creates market dominance and returns shareholder value. Fact: the principles of standardisation have been applied to manufacturing, catering, cleaning, minerals extraction, farming and more. These proven principles have been applied to every area of business endeavour except the roles of knowledge workers and their related information technology. Fact: Every business process is a recipe. Once the recipes are known, they can be easily duplicated and followed. Using recipes standardises the operation and guarantees service delivery. Question: Would you like to apply these proven principles to lower costs and guarantee service delivery? Would you like to stop wasting money on information technology that does not deliver? Answer: Here is a set of recipes to follow that allow you to create market dominance. Like the baking of bread, it is as good as your implementation.