The Competitive Destination: A Sustainable Tourism Perspective
Book Details
Author(s)J R Brent Ritchie, G. I. Crouch
PublisherCABI
ISBN / ASIN184593010X
ISBN-139781845930103
AvailabilityUsually ships in 24 hours
Sales Rank1,880,616
MarketplaceUnited States 🇺🇸
Description
This book provides a framework for understanding the complex and multifaceted nature of the factors that affect destination competitiveness. It offers guidance on how to create successful destinations by developing and presenting a conceptual model of destination competitiveness that recognizes the importance of sustainability for long-term success. The book presents a strong theoretical background for managerial decision-making, giving destination managers a range of tools with which to analyse and increase the competitiveness of their areas.
