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Key Concepts in Marketing (SAGE Key Concepts series)

AuthorJim Blythe
PublisherSAGE Publications Ltd
CategoryBusiness & Economics
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Book Details

Author(s)Jim Blythe
PublisherSAGE Publications Ltd
ISBN / ASIN1847874991
ISBN-139781847874993
AvailabilityUsually ships in 24 hours
Sales Rank3,643,449
CategoryBusiness & Economics
MarketplaceUnited States  🇺🇸

Description

Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today.

Each entry comprises of:

-Definition

-Summary

-Broader discussion

-Examples and illustrations

-Key literature and further reading

Introductory chapters serve to situate and introduce the topics.

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