Key Concepts in Marketing (SAGE Key Concepts series)
Book Details
Author(s)
Jim Blythe
Publisher
SAGE Publications Ltd
ISBN / ASIN
1847874991
ISBN-13
9781847874993
Availability
Usually ships in 24 hours
Sales Rank
#3,643,449
Category
Business & Economics
Marketplace
United States 🇺🇸
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Description
Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. Each entry comprises of: -Definition -Summary -Broader discussion -Examples and illustrations -Key literature and further reading Introductory chapters serve to situate and introduce the topics.
