Introducing Fractals: A Graphic Guide / Lesmoir-Gordon, Nigel

Fractal Geometry is the geometry of the natural world - animal, vegetable and mineral. It's about the broken, wrinkled, wiggly world - the uneven shapes of nature, unlike the idealized forms of Euclidean geometry. We see fractals everywhere; indeed we are fractal! Fractal Geometry is an extension of classical geometry. Using computers, it can make precise models of physical structures - from ferns to galaxies. Fractal geometry is a new language. Once you speak it, you can describe the shape of cloud as precisely as an architect can describe a house.