Entrepreneurship: Theory, Networks, History Buy on Amazon
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Entrepreneurship: Theory, Networks, History

Author Mark Casson
Publisher Edward Elgar Pub
133.00 140.00 -5% USD

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Book Details
Author(s) Mark Casson
Publisher Edward Elgar Pub
ISBN / ASIN 1849800391
ISBN-13 9781849800396
Availability Usually ships in 24 hours
Sales Rank #3,098,137
Marketplace United States 🇺🇸
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Description
In this important new book, Mark Casson argues that the fundamental significance of entrepreneurship requires it be fully integrated into core social science disciplines such as economics and sociology, as well as into economic and business history. This book shows how this can be done. It formalizes the role of the entrepreneur as innovator, risk-taker and judgemental decision-maker, and relates these functions to the size and growth of the firm. Mark Casson discusses entrepreneurship as a form of strategic networking, showing how entrepreneurs gain access to established networks in order to source information, and then create their own networks to exploit this information. Applying these insights to historical evidence leads to a radical re-interpretation of key issues in economic and business history, including the emergence of trading companies, the spread of empires, the rise of the modern corporation and the globalisation of the firm. This authoritative book by an established scholar is essential reading for economists, social scientists, historians, as well as business and management scholars.
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