Marketing to the Public Sector and Industry (CBI initiative 1992)

1992 should increase opportunities to gain access to public sector and industrial markets. Rank Xerox examine the marketing strategies appropriate to winning contracts in a multinational, multilingual single market and how companies should organise sales, distribution and service operations. The "CBI Initiative 1992" aims to provide British business with information and advice on the most important aspects of the single European Market. The companies that have contributed to the series are all founder members of the CBI.