The Cult of the Luxury Brand: Inside Asia's Love Affair with Luxury / Chadha, Radha
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| The Cult of the Luxury Brand: Inside Asia's Love Affair with Luxury / Chadha, Radha | |
| Publisher: Nicholas Brealey | |
| Availability:In Stock. | |
| Sales Rank: 2470571 | |
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With Hong Kong boasting more Gucci and Hermäs stores than New York or Paris, and 94% of young women in Tokyo owners of a Louis Vuitton bag, the Asian consumer is a new target for brand-creation. TheCult of the Luxury Brand illuminates the mysterious inner workings of Asia’s love affair with luxury for business professionals and intrigued consumers alike.
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