The Dynamics of International Strategy
Book Details
Author(s)Susan Segal-Horn, David Faulkner
PublisherCengage Learning EMEA
ISBN / ASIN1861520158
ISBN-139781861520159
AvailabilityUsually ships in 24 hours
Sales Rank3,692,060
MarketplaceUnited States 🇺🇸
Description
Many business decisions are taken in an international context and frequently involve managing across borders. This book will help the user understand the development of international trade; the role of multinationals in international trade and how to structure and develop MNCs (multinational corporations) to meet changes in the international competitive environment.
