Marketing and Design Management
Book Details
Author(s)
Margaret Bruce, Rachel Cooper
Publisher
Intl Thomson Business Press
ISBN / ASIN
1861521731
ISBN-13
9781861521736
Availability
In stock. Usually ships within 2 to 3 days.
Sales Rank
#8,066,386
Marketplace
United States 🇺🇸
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Description
This text looks at the interface between marketing and design management, with particular focus on product development and corporate communications. It considers such issues as the role of design on the organization, new product strategies and the effectiveness of the marketing/design relationship.
