How to Start and Produce a Magazine or Newsletter

This is the book for the rookie publisher starting out as a magazine or newsletter publisher whether on their own account or within a corporate or other organizational structure. It provides expert advice on all aspects of starting and producing a publication, from conception through financing, advertising and content gathering, design and production, to distribution. There are many DTP books in the market; this is the book that tells the rookie publisher all the vital stuff that those other books don't go into.