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📖 Description
Sales Forecasting presents the strategies and techniques to establish realistic sales forecasts. It helps sales managers to effectively develop and utilize accurate sales forecasts to improve overall performance.
Sales managers are instructed how to use sales forecasts for effective sales, resource and financial planning to maintain control over their financial performance. They are educated how to apply forecasting principles, strategies and techniques to establish performance standards, benchmarks and metrics to evaluate and monitor the performance and productivity of their sales people.