It's Not What You Say: Mastering the Art of Powerful Communication

The power to turn minds, capture hearts and touch souls is essential to those who influence our lives and culture. “It’s Not What You Say… Mastering the Art of Powerful Communication” not only divulges the personal techniques of those dynamic individuals but also offers the reader simple tools and easy exercises to obtain similar results.

“It’s Not What You Say…” combines the methodologies Bill Cakmis has derived from 20+ years of coaching prominent actors, anchors, religious leaders, politicians, talk-show hosts, directors, producers and writers; with detailed and frank interviews from many well known celebrities such as Patrick Swayze (“Ghost,” “Dirty Dancing”), Bob Goen (“Entertainment Tonight”) and Dick Clark (“American Bandstand”). Experts confessing personal struggles and giving “insider” success tips, coupled with understandable and practical applications, promise to make this text “the standard” for professionals as well as laymen.