START SMALL, FINISH BIG

Read this over lunch - and change your life! In 1965, 17-year-old Fred DeLuca borrowed $1000 and opened the Subway sandwich shop to help pay for college. Today, Subway is a $3 billion business with more than 14,000 Subway stores in 70 countries. How did he do it? In this personable yet solid book, DeLuca describes the basic principles he used to achieve success, explaining how those principles worked for others (Kinko's, Eckert Drugs) and how they can be adapted by other micro-entrepreneurs without much start-up capital. Funny, insightful, and a must read for anyone considering launching a small business.