The New Influencers: A Marketer's Guide to the New Social Media
Book Details
Author(s)
Paul Gillin
Publisher
Linden Publishing
ISBN / ASIN
1884956653
ISBN-13
9781884956652
Availability
Usually ships in 24 hours
Sales Rank
#2,374,085
Marketplace
United States 🇺🇸
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Description
Blogging, podcasting, and other social media are profoundly disrupting the mainstream media and marketing industries. Paul Gillin s The New Influencers explores these forces at work, identifying the new influencers, their goals and motivations, and offers strategies for both large and small organizations on how to influence the influencers.
