A Short Course in International Marketing Blunders
24.95
USD
Book Details
Author(s)
Michael White
Publisher
World Trade Press
ISBN / ASIN
1885073607
ISBN-13
9781885073600
Sales Rank
#1,793,441
Marketplace
United States 🇺🇸
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Description
This book is a highly entertaining look at the international marketing mistakes made by large and small companies who, for the most part, should have known better.
