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• Background — number of operating units, geographic distribution and detailed description of the business.
• Capital requirements — initial cash investment and total investment, on-going royalty and advertising fees, staffing levels, space needs, etc.
• Initial training and start-up assistance provided, as well as on-going services.
• Franchisee evaluation criteria.
• Specific areas of geographic expansion: U.S., Canada and International.
• And much more...