Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising (The Copy Workshop) / Lisa A. Fortini-Campbell
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| Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising (The Copy Workshop) / Lisa A. Fortini-Campbell | |
| Publisher: The Copy Workshop | |
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| Sales Rank: 511582 | |
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The Consumer Insight Classic. Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.
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