Readings in Account Planning (The Copy Workshop)
47.50
USD
Book Details
Publisher
Routledge
ISBN / ASIN
1887229361
ISBN-13
9781887229364
Sales Rank
#869,223
Marketplace
United States 🇺🇸
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Description
A compilation of some of the best thinking in the exciting and challenging field of account planning. Beginning with Stanley Pollit's "How I Started Account Planning," this great collection includes pieces from John Griffiths, Malcolm Gladwell, Merry Baskin, Paul Feldwick, John Heilleman, and many more.
