A New Religion in Mecca: Memoir of a Renegade Brewery in St. Louis

In 1991, St. Louis lawyer Thomas Schlafly decided to play "David" to one of the city's biggest business "Goliaths": Anheuser-Busch. He started Schlafly Brewery as the city's first micro-beer in the shadow of the world's biggest beer maker. Despite legislative shenanigans that tried to limit how many barrels he could brew and resistance from local distributors, schlafly took an abandoned warehouse in midtown St. Louis and has turned it into one of the nation's most successful micro-brewers. With wit and insight, Schlafly describes his company's struggles and successes, including the day he led a dog-drawn carriage to Busch Stadium with the first case of his beer to be sold in the Anheuser-Busch owned baseball landmark.