Niche and Grow Rich

Why Fight the Market Crowd?

Is your dream of having a business of your own being turned into a nightmare by this alarming economy? If so, starting a niche business-acquiring a market all to yourself-could be the answer. Good niche businesses are easy to start and easy to defend from competitors. By finding a niche where you can build your own unique stronghold, you can attract and maintain customers who will pay top dollar for your goods and services.

Niche and Grow Rich shows you how to be your own boss in a soft economy. It's a great buy for creative types who want to get out of their stifling corporate jobs, dreamers with innovative ideas for new businesses, and owners of early stage or homebased start-ups. This new Entrepreneur Press book features:

• Brainstorming techniques for developing business ideas
• Analytic tools for assessing the size of a target market niche
• Secrets of tracking major trends and being the first to cash in on them
• Guidance on protecting your business ideas and methods against infringement