The Handbook of Direct Marketing for Non-Profit Organizations: Relevance Responsibility Results R.O.I.
Book Details
Author(s)
Billy Sharma
Publisher
Civil Sector Press
ISBN / ASIN
1895589614
ISBN-13
9781895589610
Availability
Usually ships in 24 hours
Sales Rank
#5,314,578
Category
Charities
Marketplace
United States 🇺🇸
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Description
A practical reference guide for all non-profit marketers, packed with case studies covering all aspects of the 'art' and 'science' of direct marketing, Sharma's handbook focusses on using a real understanding of your donor to drive results from your next campaign.
