Marketing To Win: Creating and Sustaining your Non-Profit Brand
Book Details
Author(s)
Ms Susan Sommers
Publisher
Civil Sector Press
ISBN / ASIN
1895589622
ISBN-13
9781895589627
Availability
Usually ships in 24 hours
Sales Rank
#11,012,651
Marketplace
United States 🇺🇸
Description
Non-profits need to differentiate themselves from the competition, build brand awareness, and increase their visibility to current and potential donors, clients and volunteers.
This book provides non-profit organizations of all sizes and natures with a framework and cost-effective tools to create, execute and evaluate a marketing communications strategy and program. It offers the strategies they need to create dynamic promotional and publicity materials; develop an online presence and personality; gain visibility through speaking opportunities, networking events, and trade and consumer show booths; and attract media attention, support and coverage.
