Empowerment: The Competitive Edge in Sports, Business & Life

In Empowerment: The Competitive Edge in Sports, Business & Life high-profile personality Dr. Gene Landrum presents, in a self-help format, the 13 winning behaviors modeled by the 13 greatest athletes of the modern era. Landrum's research into the lives of the great entrepreneurs and athletes, supported by a growing body of evidence, suggests that eminence, whether in business or sports derives not from genetic superiority, but from winning behaviors and learned emotional dispositions.

With a delightful blend of gifted story-telling and intellectual scholarship, Dr. Landrum has created a book that melds the recent discoveries in psychology and brain research with the dramatic performances of the world's greatest athletes. Charismatic athletes such as Michael Jordan, Lance Armstrong, Martina Navratilova and Tiger Woods are analyzed in psycho-biographical profiles that focus on the underlying motivations and behaviors of these preeminent personalities rather than on what they achieved. In this respect and in its connection to the recent research in brain function and psychology, Dr. Landrum's work is unprecedented in the extant literature on athletes and athletic technique.