Exploiting IT for Business Benefit

Bridging the gap between business and IT remains one of the most immediate challenges facing the corporate world, especially with 60% of IT professionals expected to be working in business-facing roles by 2010 (source: Gartner Research). Understanding the business implications of IT system development and deployment is therefore key to ensuring IT practitioners are equipped to face these challenges and help deliver business objectives. Commercial success is increasingly reliant on information and communications technology, and Bob Hughes provides a highly readable introduction to the subject, making it perfect for the busy IT and business practitioner. Among the key areas covered are: cost/benefit and risk analysis; business-driven system design; integration and implementation; Programme Management; Enterprise Resource Planning (ERP); internet business; B2B and B2C; and Customer Relationship Management. The book is intended for business managers and IT professionals, keen to learn more about how IT can lead to greater business benefit, such as improved efficiencies, greater cost savings or increased sales and market share.