BRAND LOYALTY

A 1984 for the 21st century, the novel explores a possible world which has been taken over by the corporate totalitarianism of the ULTIMATE® company. Personal identity and meaning have become trading commodities and the central characters struggle to maintain their individuality in the face of a world which has registered®, trademarked™ and copyrighted© their very existence. The one hope is that if 'reality is what you choose to believe', the ULTIMATE® view of the world may be subverted and escape may be possible.