Improving New Product Development Performance and Practices
Book Details
Author(s)
American Productivity & Quality Center
Publisher
Imprint unknown
ISBN / ASIN
1928593771
ISBN-13
9781928593775
Availability
Usually ships in 24 hours
Sales Rank
#13,351,966
Marketplace
United States 🇺🇸
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Description
This Best-Practice Report tackles NPD practices, project characteristics, solutions, and methods and both verifies and refutes some commonly prescribed success factors and performance drivers. Improving New Product Development Performance and Practices details what distinguishes the top NPD performers at the project level, as well as at the organizational level to examine the overall impact. The report examines seventeen drivers that focus on strategy and process, customer research, resource allocation, organizational approach, project teams, culture, and commitment.
Benchmarked organizations:
The Chemicals Group of Air Products and Chemicals Inc.
Bausch & Lomb
EXFO Electro-Optical Engineering Inc.
ExxonMobil Chemical Company
Kraft Foods Inc.
