Messaging Applications Yearbook

Everything you need to know to develop your company's wireless strategy - based on MMS, EMS and SMS, as well as implement it.

This practical, hands-on and readable guide gives you a complete understanding of what your company should be doing about the

mobile revolution. It explains how your customer relationships and marketing can be improved. And how you can harness wireless to improve your business processes and communication with employees. Over 50 leading edge case studies from around the world are featured, with the emphasis on what's actually happening now (SMS), as well as in the future (MMS).

Writers Ajit Jaokar and Russell Buckley have real world experience of creating and deploying messaging applications for blue chips to bleeding edge start-ups, as well as a theoretical understanding. The guide they have written is an invaluable tool for corporate decision making and practical implementation.