The Oprah Hot Seat: Susan Harrow Interview with Joan Stewart, a.k.a. the Publicity Hound

Listen to Susan Harrow in an exclusive interview with Joan Stewart, a.k.a. The Publicity Hound as she reveals the secrets to getting booked on Oprah. You’ll also get a front row seat as seven business owners present their Oprah pitches for Susan to critique. You’ll gain invaluable insight into what to do, and what not to do when pitching Oprah’s producers. This is material you won’t find anywhere else!

Do you have a great topic for Oprah? Seven different businesses who thought they did were chosen (out of dozens of applicants) to have a chance to hone their pitches, live!

*In this exciting 2-hour, 20-minute telephone seminar, seven people who wanted to get on Oprah sit in the "hot seat" for 15 minutes each.

Susan, who has prepared a number of her clients for Oprah, grills, questions, and coaches them on the best ways to:

*Establish their expertise instantly.
*Turn vague story ideas into super-sharp, well-defined pitches.
*Create the brilliant headline to get the producers' attention ASAP.
*Find inspiration for great headlines.
*Determine the best angles for pitching Oprah's producers.
*Think of fun, memorable props to take with them on the show.
*Involve Oprah's audience in their program segment.
*Pitch other experts who the producers might want to include in their segment.
*Sell products and services gracefully without sounding like an obvious commercial.
*Ask the types of questions that get producers to reveal their story ideas-before you answer theirs.
*Follow directions explicitly on how to pitch.
*Control their own media.
*Envision and plan the show they will be on.
*Use case studies in their pitches.
*Effectively employ statistics in their pitches.
*Recognize what an excellent phone pitch sounds like.
*Identify issues that are relevant to Oprah's audience and the world at large.

Listen to an exclusive interview, and learn from successful business people just like you!