Managing Your Business Data

As a businessperson, you probably have more data available than ever before. For many, more data just fuels the fire of their love/hate relationship with it. You love it when it gives you good information about how to compete more effectively. But, you hate it when you can’t get sales figures in time. This book was written for those who want to understand the lifeblood of their company, who want to be able to make better decisions, and who know that managing information is the best way to protect and grow a business. This book is designed to help you think about the use of data and its impact on your daily operation. It provides practical guidance to balance the use of hard facts and professional instincts; how to identify and focus on the numbers that matter; how to meet risk and security standards; and how to grow a data culture and make it work for you.