The IMC Handbook: Readings & Cases in Integrated Marketing Communications (2nd Edition)
Book Details
Publisher
Racom Books
ISBN / ASIN
1933199342
ISBN-13
9781933199344
Availability
Usually ships in 24 hours
Sales Rank
#454,621
Marketplace
United States 🇺🇸
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Description
A comprehensive survey of the fast-growing field of Integrated Marketing Communications, the new discipline that merges the fields of advertising, marketing, direct marketing, and marketing communications. All of the readings and cases in this new edition have been totally updated. One-third of them are new to this edition.
