How to Design: Concept design process, styling, inspiration, and methodology

How to DESIGN, first introduces the subjects one must understand in order to gain the knowledge needed to become a concept designer. Scott blends the disciplines of industrial design, architecture and illustration into an easy to absorb foundation class on the subject of conceptual design.
The book goes into detailed examples of every step used in the concept design process with special emphasis put on styling techniques, inspiration, and research. Scott outlines his personal design approach through an innovative method of eight steps of “proximity-based styling he developed to visually create anything and everything.