Share of Mind, Share of Heart: Marketing Tools of Engagement for Nonprofits

Author Sybil Stershic s newest book, Share of Mind, Share of Heart Marketing Tools of Engagement for Nonprofits, brings that "share of mind and heart" mindset to the nonprofit space, where it s most needed.

In a world crowded with advice on every business front, where marketing so often focuses on the creative aspects of promotion, Stershic shows you how to bring the personal back into the conversation because in the end, it s not as much about the marketing materials, as it is about the people.

Engaging with volunteers, staff, and the executive team, to create and stay true to the brand promise in your marketing materials, is not only recommended, it s necessary.