Best Customers: Demographics of Consumer Demand (American Money Series)

Best Customers is a unique guide to how changing demographics are reshaping the consumer marketplace. In Best Customers experts and novices alike can see at a glance who spends the most and who controls the largest market share--often surprisingly different--on over 300 products and services that are organized into 21 chapters that focus on entertainment, groceries, transportation, etc.--everything a consumer might buy. Based on unpublished data--you can't find this on the Internet--from the Bureau of Labor Statistics' valuable Consumer Expenditure Survey, Best Customers brings you insights into household spending by householder age, income, type, race and Hispanic origin, region of residence, and educational attainment.
Each item's data table is accompanied by text that identifies the best customers, analyzes spending patterns, describes spending trends for the product over the past few years, and predicts future trends based on changing demographics.