List Price: | |
Our Price: $81.23 | |
For Bulk orders
| |
Used Book Price: | |
Fundamentals of Sport Marketing / Brenda G. Pitts, David K. Stotlar, | |
Publisher: Fitness Information Technology | |
Availability: | |
Sales Rank: 663166 | |
|
Students just beginning to explore their options in the sporting industry will gain a firm foundational understanding of sport marketing principles and strategies. As they explore the text, they will encounter a broad range of topics, including in-depth analyses of marketing mix components, media relations in sport, and use of licensing and logos in the sport industry. A brand-new chapter covers social media and its increasing impact on sport marketing.
The authors, Dr. Brenda Pitts and Dr. David K. Stotlar, are internationally well-known experts in the sport industry. Their extensive experience both consulting and working in the field allows them to share their unique insights with the newest generation of sport marketers.
Now you can buy Books online in USA,UK, India and more than 100 countries.
*Terms and Conditions apply
Disclaimer: All product data on this page belongs to .
No
guarantees are made as to accuracy of prices and information.