Foundations of Sport Management
Book Details
Description
Chapters include: 1. Introduction to the Sport Industry - Andy Gillentine, R. Brian Crow, and Josh Harris 2. Why Sport Management Matters - Catriona Higgs 3. Communication and Media Relations in Sport - Andy Gillentine, R. Brian Crow, and Galen Clavio 4. Management and Leadership in the Sport Industry-Jeremy S. Jordan, Aubrey Kent, and Matt Walker 5. An Introduction to Sport Economics - Matthew T. Brown 6. Sport Finance - Tom Regan and Matthew Bernthal 7. Sport Marketing - John Clark 8. Sponsorship and Sales in the Sport Industry - Nancy L. Lough and Greg Greenhalgh 9. Sport Facility Management - Bernard Goldfine and Tom Sawyer 10. Event Management - Heather Lawrence and Bernard Goldfine 11. Sport Industry and the Law - Paul J. Batista, JD 12. Sport Governance - Dennis Phillips 13. Ethics in the Sport Industry - Lynn L. Ridinger and T. Christopher Greenwell 14. Global Sport Industry - Artemisia Apostolopoulou and Dimitra Papadimitriou 15. Sport Management Internships - John Miller
