The Rolls-Royce 1913 Catalogue

Formed in 1906, Rolls-Royce Limited was founded by Henry Royce and Charles Rolls in Manchester, England. While its first autos included two, three, four and six cylinder types, Managing Director Claude Johnson successfully argued that the six cylinder should be standard and that all other models should be discontinued. By 1913, when this catalogue was produced, Johnson's suggestion had been implemented: the company offered only the six cylinder model chassis, but with eight body types. The switch greatly enhanced the company's success, achieving a level of reliability and quality unmatched in its day and allowing the company to dub its autos "The Best Car in the World." Originally produced by Rolls-Royce Limited, this 1913 catalog contains illustrations of eight body types including the Limousine, Double Limousine, Limousine-Landaulet, Torpedo-Phaeton, London-Edinburgh Car, Two-Seater, and Cabriolet, as well as information about the brand, chassis specifications, and customer testimonials.