Destination Marketing Insights: How to boost performance, increase customers, and maximize market share

Acknowledged as an important travel industry resource by the Destination Marketing Association International, Destination Marketing Insights is the new groundbreaking book by leading tourism marketing expert and consultant Marshall Murdaugh. It features proven processes and procedures for increasing destination business performance for both CEOs (of convention & visitor bureaus and state & local tourism offices) and the numerous industry stakeholders they serve. Thirty-two chapter sections cover best business practices, case studies, and the author’s special insights, for performance marketing, strategic planning, sales and service, management and operations, and flash point opportunities for destination success. “Readers will be rewarded, engaged, challenged, enlightened and entertained by Murdaugh’s Insights,” said Michael Gehrisch, DMAI President and CEO.