Retail Rules!: 52 ways to achieve retail success

Retail expert Kevin Coupe offers 52 rules to steer a retailer to success. With a liberal dose of examples from today's business environment, Coupe gives advice on management, marketing, customers, and operations. The rules reflect Coupe's unique - and sometimes irreverent - view of the world of retail. Read one rule a week—or all 52 at once! Retail Rules! is your guide to success in business.