A Marketing Model of Ethnic Consumer Behavior
Book Details
Author(s)
Jamie T. Peasant
Publisher
Biblion Publishing
ISBN / ASIN
1940698030
ISBN-13
9781940698038
Availability
Usually ships in 24 hours
Sales Rank
#6,889,012
Marketplace
United States 🇺🇸
Description
This book introduces a groundbreaking conceptual marketing decision making model of ethnic consumer purchase intent. The proposed Ethnic Consumer Purchase Intent Model (ECPIM) will help business practitioners effectively segment, target and reach this powerful consumer group.
