Pet Business Planning Almanack - 2018 / Laurren Darr, Ellen Zucker

The Pet Business Planning Almanack 2018 is the ultimate marketing planning tool for pet businesses or businesses that want to incorporate pet themes in their marketing. In it’s fifth year of production, this go-to resource includes even more information. Traditional Holidays and observances have been added while the Unconventional Holiday section has been widely expanded to break down the holidays by date, week, and month. Pet Holidays have increased and are separated by date, week, and month also. The Media / Publications section has grown. Fashion Week listings are included.  Plus, Pet Industry Organizations have been added.

There are even more marketing articles that include: Build A Marketing Communications Strategy, Do It Yourself Branding Basics, Design Considerations For A Logo, Get The Most Out Of Trade Shows And Conferences, Pump Up You Press Kits With The Right Material, Your Database Is Your Goldmine – Take Care Of It, Five Simple Ground Rules For Brainstorming, How To Use Holidays For Your Promotions, Advertising Vs. PR: Know The Difference, How To Decide On What Trade Shows To Attend, Use Fashion Weeks For Your Pet Fashion Business, and Create A Meet And Greet Mindset. 

This compilation of pet industry information is an indispensible tool that wouldn’t be complete without the Astrology section written by Ellen Zucker that so many look forward to each year. Her cosmic insights are tailored to pets, fashion, business planning and mindset. This includes her 2018 Astrological Overview, Monthly Overviews, Fashion Thru The Signs, Long-Term Fashion Trends, and guidance on Void-of-Course Moon, Monthly Lunar Cycles, and Mercury, Venus, and Mars Retrograde.