The Coffee Shop Business Plan: How to Open a Coffee Shop and Ensure it's Successful, Popular, and Profitable / Jonathan Schafer

If you have dreamed of owning your own coffee shop and saved money from working a regular nine to five gig, this is more than just a business venture. It’s a chance to create something, and free yourself from the conventional corporate environment. If you’re like me, you’ve spent long hours at a boring and unfulfilling job, and now you want to do something worthwhile with the rest of your life. And why not a coffee shop? After all, selling coffee should be easy. It’s a legal, addictive stimulant that many people need, want, and love. How hard can it be to succeed? Well, that simplistic view ignores the many circumstances that make or break coffee shops. In the coming pages, I will lay out each of these factors as well as the common traps novice proprietors fall into. This book will provide you with a simple series of steps to make sure you succeed where others have failed.
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