Louis Vuitton Japan: The Building Of Luxury

In 1976, Kyojiro Hata joined Louis Vuitton to take over the reigns of a brand that at that time lacked any identity and was underdeveloped. In a few short years he turned it into the most sought after brand in Japan, and participated from Asia in giving Louis Vuitton a new breath of energy. At the same time, he created a new business model that has come to be used by many other brands wanting to enter the Japanese market. On the occasion of the 150th anniversary of the famous brand, Kyojiro Hata explains for the first time the brilliant vision that guided him in this exemplary success story.