On Screen In Time: Transitions in Motion Graphic Design for Film, TV and New Media

The moving image is a significant part of graphic design, even discounting motion graphics on-line. But now this world is in turmoil. Transitions is the theme that runs through this book, which deals not only with technical and creative innovations at the cutting edge of this branch of graphic design, but the challenges facing the industry and the changes ahead. Moves and changes are the stock in trade of the motion graphic designer from one image or scene to the next and this book neatly takes the analogy and applies it globally to the discipline.

The availability of cheap, easy to use digital video equipment has enabled graphic designers to move into the world of film; On Screen In Time arrives at the point where digital media design and film making meet. Through interviews with leading practitioners across the world, the book focuses on transitions across the range of motion graphics, from Hollywood titles to experimental films on digital video, to interactive interfaces for digital TV. There is also a practical tutorial section.